Define:

in·sult
v. in·sult·ed, in·sult·ing, in·sults

Derived from Old French insulter, to assault, from Latin insultare, to leap at, insult, frequentative of insilire, to leap upon.

1. To treat with gross insensitivity, insolence, or contemptuous rudeness. See Synonyms at offend.
2. To affront or demean. Also: To affect offensively or damagingly.
3. To prefer a screening of Home Alone with one's neighbours to a friend's company and conversation, particularly after one has, over three consecutive days, repeatedly claimed that one misses that friend and badly wants to talk -- but evidently not that badly.

See also: "add insult to injury."